At Basic Brands® we believe that innovation isn’t just about creating new products — It’s also about recognizing something that’s already great and offering it to you, our customer.  We are known for disrupting and improving the norm, providing you with vitamin and mineral supplements that enhance your everyday life. In 2002, we achieved all of this with the addition of the POWERALL® multi. A dynamic, high potency multivitamin and mineral supplement with the added enhancement of lutein, vitamin K, and L-glutathione.

We know that every day you are striving for more balance in your life – eating right, exercising more, and sleeping better — but sometimes your body needs a boost when it lacks certain nutrients.  POWERALL® possesses more vitamins and minerals in one single dose than the leading multivitamins, which is why customers have trusted it since 1934!