Make it smart. Make it simple. Make it happen.

Our company was founded on the belief that optimal health begins with getting the fundamentals right (or as we like to call it…the “Basics”). We also recognize that each one of us is unique and has different health needs and goals. That is why we feel so strong about helping you define a health and wellness roadmap that's customized for YOU and making it simple to get started and stay on track. Smart. Simple. Custom. That's our promise.

Testimonials

GREAT WHEN STARTING TO GET A COLD.

Great when you are starting to get a cold. It helps to quickly get over the cold & sometimes prevents the cold from getting worse.  I have purchased these many times. Great product!

Bobbi, Basic Brands Zinc-Lozenges User

COLD SORE KILLER!

I get cold sores on the same spot maybe 3-5 times per year. Usually around this time of year. I saw a small red dot below my lip around midday. That night I saw a few others, so I liberally applied this and took some lysine pills and the next morning...gone. This stuff works better for me than Abreva. Will buy this the rest of my life.

Lance, Basic Brands L-Lysine Ointment User

MIXES WELL & EASY ON STOMACH!!!

I absolutely love the taste and it mixes quickly in just 30 second! It's also easy on my stomach as taking some higher potency vitamin c supplements cause stomach upset for me.  Much better than taking pills everyday and this has all the important B vitamins and even some zinc, which give me tons of extra energy.  I also have issues with gluten and maltodextrin. This does not contain either, as other vitamin C drink mixes do.

Catherine Young, Basic Organics C-Licious Organic Vitamin C Drink Mix User

AMAZING!
I've used this product for over 20 years and it's the best! Better than any other multivitamin I've ever tried!!

Jack, POWERALL Multivitamin User