About US

About US

ABOUT US

Basic Brands has a long history of offering the most innovative vitamins and supplements, and we seek to achieve one goal – to reduce the confusion surrounding which supplements are important and which are best for a specific need. We strive to simplify the process of creating your vitamin and supplement routine through the creation of online tools like our wellness survey, and by publishing relevant and informative content in our blog.

Since our beginning, every action that is executed at Basic Brands is focused on providing the best products to help people live a strong, healthy, best life. Our deep-rooted knowledge in the vitamin and supplement space has allowed us to launch products that are unique and meet the needs of our customers. For example, at a time when very few people knew the power of zinc in warding off the common cold, we developed and launched our top-performing Zinc Defend Lozenges, which are still on the market today over 30 years later. Other original products include our Aller-Vite nasal support tablets, providing natural relief from allergies, and our cult-favorite Vitamin E Ointment, which has recently been featured in this celebrity's skincare routine

 Smart. Simple. Custom.

Smart. Simple. Custom.

Interested in partnering? Have a product idea? For over 60 years, Basic Brands has been a trusted industry expert for End-to-End custom product development and market launches. Our dedicated team can assist with each step in the process, from sourcing and manufacturing to compliance and fulfillment. We will make the process Smart and Simple, so you can make your product come to life.

Learn more here

Through our robust portfolio of health & wellness Brands, we offer you customized, nutrition solutions for your current lifestyle goals. Simply stated, we want to interrupt the status quo and provide you with a refreshing alternative to what is currently available to you, also known as the BASICS. We want to provide you with a personalized vitamin and mineral supplement regimen to support your healthy lifestyle, taking you to the next level to achieve optimal health through our nutritional family of brands: Basic Brands®, Basic Organics®, Achieve®, Pura Salud®, Powerall®, Cleanz Blendz®, Omax Health, and Harvest of Nature®.

SIGN UP FOR OUR NEWSLETTER

Get the latest information on health supplements and discounts for our products.