Innovation

Staying true to their philosophy of keeping the basics simple for consumers, Basic Brands developed another “first ever” with the development of Glucosamine Chondroitin in capsule form. Prior to this, glucosamine and chondroitin were only available as two separate tablets. Not only did consumers have to take two separate pills to gain the effects of these supplements, but tablet form was not ideal, since it takes longer to break down and digest unlike a capsule that dissolves.

Another huge success for Basic Brands was the development of their E-Ointment formulation. Since its first introduction to consumers in 1981, Basic Organics E-Ointment has been a major fan-favorite. This ointment has a purpose for almost everything! From skin, nails, cuticles, burns, aches, fill-in-the-blank.  And I didn't stop there. In late 1995, the brand launched their L-Lysine Ointment and became a major contender to other brands offering a similar product in the market.  But don’t take our word for it – let the thousands of 5-Star consumer reviews speak on our behalf!

Innovation isn’t just about creating new products, it’s also recognizing something great that exists and adding it to your family of products. In 2002, Basic Brands added PowerAll to their robust product lines.  Compared to others, PowerAll is a revolutionary multi-vitamin simply for the fact that it possesses more minerals in one single dose than any other leading brand multi-vitamin on the shelf.  PowerAll was first developed in 1934, and since then, it has been the number one go-to multi-vitamin for Basic Brands consumers.